About Us, Coffee is our Life, We love it!





about us

Since 2008, GoCoffeeGo was founded as the first online specialty coffee marketplace of its kind, bringing consumer access to rare, exotic, and unique roasts in one easy-to-use site. Often imitated, never duplicated, over 10 million customers look to GCG as the premier niche marketplace for their caffeinated culinary adventure. All coffee beans are fresh-roasted to order and shipped on the same day, ensuring optimal flavor nuances. The way coffee was meant to taste.

Dedicated to a lifelong pursuit of knowledge in all things coffee, Co-Founders Scott Pritikin and Elise Papazian traveled to the farthest reaches of the globe, learning every facet of the magical bean from seed to cup. This dedication motivates GoCoffeeGo today to educate others into becoming lifelong coffee aficionados …

All because life is too short for mediocre coffee!

Elise Papazian Pritikin
Founder, Chairman, Chief Evangelist

A pioneer in the coffee industry, Elise's love of coffee started at age 16 when she was a barista at a Parisian-style café. After learning about the many nuances and varietals of coffee, she spent two years traveling across 26 countries, learning everything about this magical bean from seed to cup. Upon returning to the U.S., she accepted a job selling exotic beans in the early days of specialty coffee. Elise and fellow coffee aficionado turned future husband, Scott Pritikin co-founded GoCoffeeGo in San Francisco from an idea first born over cappuccinos in a London café.

Founded in 2008, GoCoffeeGo is dedicated to offering the world's top micro-roasted coffees direct to consumers. Revered as the undisputed Contessa of Coffee, Elise possesses a Bachelor of Arts in Communications from USC's Annenberg School for Communication and Journalism.

Timothy Johnson
COO, Board Member

Timothy is a career-long serial entrepreneur with a strong background in technology, finance, media, marketing, regenerative business, and various board memberships. His skill sets provide global strategies and agile leadership to assist GoCoffeeGo to achieve successful growth through adaption of next-generation Digital Transformation; best-of-class standards in both Corporate Social Responsibility (CSR) and Sustainable Development Goals (SDG); cross-border conscious branding, and; scaling omnichannel commerce.

Previously, he held senior positions at Trilennia Group, Holding Capital, Lehman Bros, Morgan Stanley, and UBS. He holds a Postgraduate Diploma in Digital Business from MIT Sloan School of Management and Columbia Business School and Certifications in Sustainable Business Strategy and Entrepreneurship and Innovation from Harvard Business School. He received his BA Degree from San Francisco State University following his undergraduate studies at UCLA.

John Peterson

John is the founding engineer of the GoCoffeeGo development team. He is a seasoned versatile IT professional with over 17 years of experience, successfully developing and executing technology strategies to promote organizational growth in the US and Asia. A move to Hong Kong, led him to become fluent in Mandarin Chinese and conversant in Cantonese. He has a strong technical background in projects. John possesses a Bachelor of Computer Science from Brigham Young University.

Christopher Papazian
Vice President of Marketing

Mr. Papazian returns to GoCoffeeGo as its Vice President of Marketing after previously serving five years (2008-2013) as its marketing director. Throughout his 20-year history, Christopher has led the global strategy and campaign execution for several diverse international brands such as Limos.com, iRiver, GERO, and Wireless Online, quantifiably elevating market share, revenue, and brand awareness. He possesses both a Master of Communication Management degree and a B.A. in Political Science from The University of Southern California.

Penelope Francis
Executive Creative Director

Known as a keen storyteller and pushing creative boundaries, Penelope's unique business and artistic backgrounds are deeply steeped in lifestyle brand development. GoCoffeeGo tapped her to direct the brand's new visual design and identity transformation. Her proven branding track record and international partnerships/ licensing arrangements include Neiman­-Marcus, Saks 5th Avenue, Browns (London), Quartier 206 (Berlin), and Naigai Co., Ltd. (across Japan). She holds a BFA in Design and Marketing from The University of North Texas.


Edin Memisevic
Technical Consultant, Strategic Advisor

A world class technology innovator and troubleshooter with in-depth corporate and startup senior level experience. Previously Delivery Hero, Foodpanda, Bild and Axel Springer.

Timothy Johnson
COO, Strategic Advisor

Silicon Valley career entrepreneur in advertising, finance, private equity, founder, manager and adviser to startups. Trilennia Group, Holding Capital, Lehman Bros, Morgan Stanley and UBS.